As with all forms of art….., the process is quite individualistic and borne from within the vision of the person who is creating it. It all begins with a concept and develops from there. For me…., it all has to do with telling a story through pictures which can provide either a narrative, that is directly stated within the image or left to the imagination to be further interpreted by the viewer.
The environment in which it’s shot, is an extremely important part of the process and this is where we will begin….. welcome to my in-studio segment.
I currently reside in an 1100 square foot studio which is located in Arva (North end of London). I primarily use strobe lighting which is typically the industry standard to shoot fashion photography. I incorporate a number of different powered strobes (monolights)…., a combination of 200 and 400 watts to illuminate my sets.